Grabbing the attention of high school and college students can be a real challenge nowadays. Constantly exposed to eye-catching visuals and dynamic content online, they’re unlikely to be impressed by old-fashioned printed college brochures. Even if your university’s brochure is digital, it won’t stand out unless it offers something unique—animations, videos, or interactive quizzes. Without…
Modern consumers buy their groceries, clothing, and household supplies online. They stream their favorite media there, too. So, it’s no surprise that travel booking (and browsing) happens online, with the average traveler spending more than five hours browsing online content in the 45 days before booking a trip. Your customers may no longer wander into…
Many industries have weathered extreme contractions and rebounds in the years since 2020, but perhaps none more so than travel. With spending expected to reach nearly $7 billion in 2024, travel marketing is booming. US travelers are spending at high levels, and the industry is responding by increasing advertising budgets. This means plenty of customers…
If there’s any space that’s been completely overhauled by digital transformation, it’s travel. Today, travelers get their recommendations from social media, read reviews on search engines, and book based on photos and videos that they see. If you’re a travel agent, navigating the digital world can be just as intricate as the physical one. For…
Nowadays, online menus are more than just a list of dishes—they’re a powerful online marketing tool for restaurants. Done right, they can turn curious website visitors into loyal diners who keep returning for more. In fact, according to TouchBistro’s 2024 Dining Trends Report, 85% of customers search for a menu online before choosing a new…
In today’s fast-paced digital era, dining has transformed significantly. With many dining options available at the click of a button, restaurants must establish a compelling online presence to distinguish themselves from the competition and captivate potential customers. This digital shift has become imperative for restaurants to thrive in an environment where diners have unparalleled access…
From crafting mouthwatering menu descriptions to curating the perfect playlists, anyone in the service industry knows that an enormous amount of effort goes into creating a buzz-worthy restaurant experience. However, even the most brilliantly planned venue is subject to poor sales if it relies on word-of-mouth referrals alone. In fact, it’s estimated that one in…
Whether you own a casual breakfast joint in a bustling neighborhood or manage an award-winning restaurant at a high-end resort, crafting your menus may bring you nothing but pure joy. Writing delicious descriptions, selecting the perfect font, and collaborating with your head chef on seasonal changes hammer home the thrills of operating your restaurant. Keeping…
Today, social media isn’t just for sharing personal photos of your dog, your kids, or your coffee. It’s also a powerful marketing channel for restaurants looking to draw in new customers, showcase their offerings, and strengthen their brand identity. And the statistics back this up: nearly half of diners have tried a restaurant after seeing…
If you want to enhance how your business approaches static catalogs, look no further than interactive online catalogs. Instead of being limited to simple text and basic formatting (as is often the case with “regular” PDFs), interactive PDF catalogs allow you to elevate your catalogs with elements like hyperlinks, videos, and animations. This, in turn,…